Its objective is to bring a suitable solution to lotteries’ operators as well as to States organizing games. Thanks to its know-how based on a mixed experience of both operator and supplier, Games Marketing Services is able to have a comprehensive view of the market.

In the advisory field, Games Marketing Services’ approach is market and customer orientated. In-depth analysis and understanding of customer objectives allow suitable solutions in terms of means, structure and deadlines. The proximity that defines each of GMS missions results in greater efficiency.

Few new instant games have appeared on the marked in recent years, with research being focused essentially on new technologies (Internet, SMS, etc.). Games Marketing Services has conducted research to improve the techniques of existing games and has produced some interesting concepts that are now licensed to operators around the world.

Games Marketing Services continues to reinforce and improve the offer. Creating new instant game concepts to boost markets and increase sales is the challenge we have set ourselves at Games Marketing Services. Today, GMS also markets under licence products and gaming concepts that have been developed by gaming operators, thus offering to all an access to games imagined by others.
To create and find new concepts in order to boost sales is a challenge Games Marketing Services takes up every day with its customers.
At a time where technology becomes readily available, where ways to access games are in constant improvement, strategic marketing plays a key role in the success or failure of an operation. Products, their positioning, their environment, the training of actors are elements GMS masters.
By partnering with the Ludwin Group, GMS completes the technology offer from PMC to provide a global approach to the gaming and betting market.