Games Marketing Services' objective is to bring suitable solutions to lottery’ operators, government or private operators.
Games Marketing Services’ approach is market and customer orientated. In-depth analysis and understanding of customer objectives allow suitable gaming concepts in terms of means, structure and deadlines.
Few new games have appeared on the market in recent years, with research being focused essentially on new technologies (Internet, mobile, etc.). Games Marketing Services has conducted research to improve the techniques of existing games and has produced some interesting concepts that are now licensed to operators around the world.
Games Marketing Services is managed by Yves Hémard.
In 1991, he joined La Française des Jeux and was appointed Director of “ Internationale des Jeux”, the export subsidiary. In less than three years, the group will get a strong foothold in Africa and a joint-venture agreement will be signed with China. Moreover, it will be in charge of the computerization of most German lotteries.
In 1998, Yves Hemard joined the François Charles Oberthur group to run the Sales and Marketing Department of Oberthur Gaming Technologies in the EMEA zone.
In 2001, aware of the market demand for innovative yet proven content, Yves Hémard set up Games Marketing Services. He was then in a position to provide, in a neutral and independent way, some genuine game concepts and content formats to gaming operators.
Games Marketing Services continues to reinforce and improve its offer. Creating new game concepts to boost markets and increase sales is the challenge we have set ourselves. Today, Games Marketing Services also markets under licence products and gaming concepts that have been developed by gaming operators, thus offering to all an access to games imagined by others.
To create and find new concepts in order to boost sales is a challenge Games Marketing Services takes up every day with its customers.
At a time where technology becomes readily available, where ways to access games are in constant improvement, strategic marketing plays a key role in the success or failure of an operation.
