Each market is unique and supply must be adapted to the market. This is Games and Marketing Services’ mainstay and mission.

Games Marketing Services plays a role at every level in the games organization.

STATE :
> To structure the legal environment
> To implement the games operator selection procedures
> To optimise and make legal the games activity to the State’s benefit.

Example : The Ministry of Finances in Angola would like to restructure the games legal environment.

OPERATOR :
> To identify the operator’s strengths and weaknesses
> To be a trustworthy partner so as to allow the operator to improve its organization, distribution, marketing structure and as a result its profitability.

INVESTOR  :

• To study the investment and development opportunities
• To develop the marketing strategies
• To back the implementation of suitable structures